Why Outdoor Christmas Lighting Is Good For Your Business
The Christmas season is by far the busiest season for both business owners and customers alike. As a business owner, you've likely been preparing for the Christmas rush for months now. Chances are you've ordered your inventory, made the appropriate staffing and scheduling arrangements and have created the right marketing campaigns to draw customers to your business. While most business owners expect the Christmas season to bring in more customers than most other months, the fact of the matter is that you will still be competing with all of the other businesses around you for sales. Sure, there will likely be hordes of eager Christmas shoppers heading out in your general direction, but what will make you stand out against all of the other businesses that are also offering extended shopping hours and holiday deals?
This is where outdoor Christmas lighting comes into play. Believe it or not, having a festive Christmas lighting display hung up around your business can help attract customers to your store. There's a few reasons why outdoor Christmas lighting can help set you apart and boost business during the holiday season. To help you understand the value of outdoor Christmas lighting, we've listed some of these reasons below.
The Appeal of Decorative Lighting
Imagine you have gone out one evening to start your holiday shopping and you find yourself trying to decide what store to enter. Imagine your choice comes down to two stores that both offer the same kinds of products and services, and both have some sort of holiday sale going on. Now imagine that the exterior of one store is illuminated with a festive Christmas lighting display, and the other store has no visible signs of the holiday season. Which store would you choose to enter?
The majority of consumers will choose the store that is decorated for the holiday season. This is because the store appears to align with their own values and experiences. Those looking for Christmas gifts or holiday items will feel they can find what they are looking for from a store that also seems to value the Christmas season.
At the end of the day, decorative lighting can be a surprisingly powerful way to set your business apart and draw customers in before they have a chance to shop somewhere else.
The "Holiday Experience"
While some customers may be looking to get their Christmas shopping done as quickly as possible, a large portion of holiday shoppers are looking for a little more than a quick shopping trip. Many people go out to a mall or shopping centre not quite knowing what they are looking for. Let's face it, shopping for someone other than yourself can be difficult, and a lot of the time you find yourself wandering through a store without direction just looking for a present that stands out. These kinds of shoppers make up a distinct group of people who are looking for a "holiday experience" when they go Christmas shopping. They want to stroll through a store that smells like cinnamon and pine, and listen to the classic Christmas carols playing in the background. The shoppers looking for a "holiday experience" will know they've come to the right place if they see a festive Christmas lighting display illuminating the outside of your business.
Contact a Professional
If you want your business to stand out this holiday season, it's time to start thinking about installing a Christmas lighting display. The best way to ensure your outdoor lighting display draws holiday shoppers into your store is to have it designed and installed by a professional lighting installation company.
At Christmas Decor Oakville, we've built our entire business on designing and installing eye-catching holiday lighting designs for both commercial and residential properties. Whether you're looking to outfit your business with its very first Christmas lighting design, or you're looking to give your existing design a more modern and updated look, our experienced team can help! Contact us today to get started, or browse our online gallery, to find your inspiration.
